County to distribute first visitors guide

First Posted: 9/2/2009

With tourism efforts on the rise in Surry, the county is now providing a missing link a visitors guide. This will be the first countywide guide to be distributed.
Chris Knopf, assistant county manager, said he and the county began working on the visitors guide in late spring. It has now gone to print and will be completed by the end of this week or next.
The guide will be a size that can easily fit into someones pocket or purse and will feature area attractions, businesses and tourist spots. While some local towns have guides, the county does not.
Anything that was comprehensive countywide we just didnt have, Knopf explained.
The guide will be distributed to visitors centers in Surry County as well as centers as far away as Charlotte and southern Virginia. Some businesses will be provided with copies to hand out, and others can request them from the county.
The guide will also be available for request online at Knopf said the county gets a lot of requests for guides but in the past had to send a sampling of guides from local towns.
I anticipate that well have a lot of requests from the Web site, Knopf remarked.
The county agreed to work with the Tourism Partnership of Surry County in creating the guide. Valerie Oberle, chair of the partnership, said the group was excited about the new guide.
It will highlight all the attractions of our area, she said.
When MadCat created suggestions for the partnership for its county marketing plan, a tourist guide was added to the list. The new visitors guide incorporates the Very Surry brand and look throughout its pages. Its cover even features the Very Surry signature advertisement.
It made tremendous sense to do that, said Knopf, who sees the guide as a way to promote the new brand in the county.
The county is initially printing 30,000 guides, but Knopf said it will be an ongoing project. He hopes that it will be updated every year or so to keep the information accurate. The content of the guide was sent to the towns in Surry to make sure that the information was correct and no major attractions were being left out.
As far as cost, Knopf said the guide practically pays for itself through the advertisement spaces sold. Oberle noted that many of the targeted businesses were located in unincorporated areas.
Knopf said, Were really looking forward to it … Its an economical way to get our name out there.
Contact Meghann Evans at [email protected] or at 719-1952.

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