Local Realtors take part in marketing seminar


First Posted: 6/4/2009

Six people from Mount Airys Rogers Realty & Auction Co. recently joined 250 of the top real estate agents in the Southeast for a Mega Marketing seminar presented by the Orange County, Calif.-based Hobbs/Herder Advertising agency.
Dustin Rogers, Deidre Rogers, Susan Rogers Holder, Keith Gunter and Steve and Ann Yokeley all attended the May 27-28 seminar in Charlotte.
They joined the other seminar participants in discussing the emerging trend of personal marketing, high-impact advertising, public relations, and self-promotion with Hobbs/Herder co-founder Greg Herder.
As more and more real estate companies continue to reduce advertising budgets, agents are finding they must invest in their own careers and promote their services like any other business would.
For a real estate agent, they learned, their most salable product is their self.
Rogers Realty & Auction, an award-winning company that has been in real estate since 1964, saw the Mega Marketing seminar as an opportunity to develop the advertising skills and gain an edge in a constantly changing market. The company said it expects to be putting the lessons of the seminar to work in their own advertising and marketing in the near future.
Rogers Realty & Auction Company is a nationally known real estate and auction company that has called Mount Airy home for 45 years. For more information, call 336-789-2926 or visit their Web site at www.rogersrealty.com.

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