When it came to picking a possible name for Mount Airy’s greenway system, Andrea Brown relied on the basics.
Brown suggested that it be called the “Granite City Greenway” when she entered a naming contest for the system earlier this year — and her entry ended up being declared the winner.
“It’s unique to Mount Airy — that’s kind of Mount Airy’s nickname,” Brown explained at a meeting of the city board of commissioners Thursday afternoon, when she was commended for her winning entry.
Also, the board approved Granite City Greenway as the official “brand” for the local greenway network, although the names for individual segments of it will be retained. That includes the Emily B. Taylor Greenway honoring a late former mayor and commissioner who was a strong recreation advocate, and the Ararat River Greenway.
Plans for the naming contest unfolded in conjunction with the construction this year of a 2.2-mile connector linking those greenways.
City Parks and Recreation Director Catrina Alexander has explained that developing a system-wide name, or brand, for the trails would help Mount Airy better market and advertise “this wonderful resource” for purposes such as tourism.
Rather than delegating it to a big-city consulting or public-relations firm, it was decided to assign the naming task to the community at large through the contest, with a $100 cash prize offered to the winner.
Alexander said 10 people took part in the contest.
“We are certainly glad, Andrea, that your name was chosen,” Mayor David Rowe said Thursday afternoon when presenting Brown with a certificate of appreciation.
Brown, who is employed as graphic design supervisor with SouthData Inc. in Mount Airy, indicated that there was a dual purpose behind the Granite City Greenway name being suggested.
“When you choose a brand for anything, you want something strong,” she explained, a name that will have an immediate impact and also stand the test of time in terms of its viability.
Incorporating granite into the greenway name is expected to accomplish that because of Mount Airy long being known as the Granite City. And it also helps, in at least a symbolic sense, that the city’s namesake product is one of the most-durable known to man.
“I’m very honored,” Brown said of the selection of her greenway entry.
Alexander said signage will be posted on the greenway system bearing the Granite City name.
Truck deal OK’d 4-1
Also Thursday afternoon, the commissioners voted 4-1 to authorize the purchase of a new roll-off truck for the city sanitation department, representing a $154,150 expenditure.
The truck will be used for picking up garbage from industrial customers, due to its capacity to unload large trash bins at such locations, according to Public Works Director Jeff Boyles.
It also will collect sludge from the city wastewater-treatment plant and any large-size debris. The $154,150 figure includes the cost of the truck itself along with a tarp and hoist system.
Money for the purchase was included in the city sanitation budget for the 2016-2017 fiscal year.
In casting the lone dissenting vote, Commissioner Shirley Brinkley said she was concerned about the cost of the new vehicle in terms of trying to keep city spending down.
“This is the third vehicle that has been purchased since the budget was approved,” Brinkley said. The others included a fire truck and a sewer jet/vacuum truck.
Brinkley expressed concern during the meeting that any vehicles the city acquires should be sorely needed.
The public works director said the new diesel truck will replace a 1994 GMC model with more than 150,000 miles which has posed service problems. “We think it’s reached the end of its useful life,” Boyles said. The cost of the new vehicle is under the budgeted figure of $157,500.
Boyles said the old truck will be sold.
Tom Joyce may be reached at 336-415-4693 or on Twitter @Me_Reporter.