The first week of August, Jody Goodwill of State Road will take a custom-built Discovery Bike, he designed, built and painted in only six weeks for a competition aired on the Discovery Channel, to the Sturgis Rally Motorcycle Tour in South Dakota.
He said it is his first time entering the large motorcycle show where there will be judging for five grand purses.
Goodwill said, “I am really excited. We will throw our stuff in the midst, they will at least know we are there.” The Discovery Bike lost by 1 percent on the television show.
This time, revealed Goodwill, the Discovery Bike will have a wheel called a 30 Sinister, only one of three in existence, he said, upping the ante.
He said he and his crew have worked hard and when he goes to the rally, it will be in the company of some of the “biggest dudes in the country” when it comes to bikes.
Goodwill’s business called SRM Paintwerks has grown into two locations and a crew of 10 people, all top notch in each area of their expertise, said Goodwill.
SRM Paintwerks has a showroom location at 1298 W. Forest Dr., State Road, and a shop in Elkin.
As a young man, Goodwill spent time with his grandfather, Robey Layell, at his business, State Road Motors (SRM). He loved cars and bikes then and the business was his daycare.
He said later, he wanted to keep the name SRM in his business from the original derived from his grandfather.
From his younger years of spending time around cars, bikes and his grandfather’s business, he said he discovered there is one right way to do a car.
“If it is done right, it is done right,” said Goodwill.
He said the next step was finding the guys that would do it right.
He said that is what makes the work of SRM stand out and the fact, that what he does, he puts his hand to at 110 percent.
He had a 1964 Chevrolet Impala while at East Wilkes High School painted in white. It had a some of the gangster wrap and death metal twist, he said.
His first car he painted was a silver 240 Datsun, but he hated driving it back then, he said. Years later and now that it’s a classic, he said he loves it and is glad his dad, Rod Goodwill, kept it. It now shines with a paint color called copper penny near his office.
Goodwill said “stylewise” everything he has custom-built and painted, he has liked.
“I like playing on that line. The line of tasteful, and hood, but classic. I like making people like stuff that they don’t normally.”
He said he believes people should live a little when pursuing a car style or a bike style. He encouraged car owners with originals and classics not to be afraid to make them get noticed.
Goodwill said even if some of his cars or bikes do not win in competition, he assured that they will get talked about.
He illustrated an example of a classic twist.
Goodwill said, “Sometimes people are afraid of big wheels,” but with a smile, he added, “I’m kinda of a goal to bring em to the dark side.”
Yet, he was quick to remind he still holds to a lot of purist values as far as detailing, and in paint choice. His favorites colors are black and white — black though to Goodwill is top shelf.
He said he also enjoys the challenge of getting the color black to gleam to perfection on a car or bike. He said painting black is where the rubber meets the road among artists because it shows everything.
One of his favorite colors is a candy brandy wine, and he recently has painted several automobiles that color. The metallic in the color shows off the curves of the car, said Goodwill.
Goodwill studied graphic design at Surry Community College and has taken his informal training as an artist from his mother and his formal to the streets.
While a youth, he painted dirt bikes and painted racing stripes on cars. Since, he learned to detail by painting what he wanted on his cars and bikes, he said.
After painting racing strips on his father’s wrecked Bronco and other cars and bikes, he got recognized in a magazine for his work, he said.
Goodwill said that was all it took and after that, everything he did, he wanted to make magazine worthy. He also knew he wanted to do car shows, he said. Since, he and his crews work have been recognized in several car and bike magazines.
SRM Paintwerks showrooms are expanding into collision repairs and will soon be an office for SRM collision at the Elkin location.
The 27-year-old said, “I give my customer what is best and what I know.” He added, “I’m gonna please them.”
Goodwill said though it has taken a while to put together the team he has got that includes cousin, Melissa Goodwill, it has been worth all the stress.
“Without a doubt, I have got the best crew around at this point,” said Goodwill.
Tanya Chilton may be reached at 336-835-1513 or on Twitter @TanyaTDC.